Vice President – Sales, Events and Guest Experience | Woodbine Entertainment Group
The Guest Experience isn’t simply about good customer service anymore. Guest Experience is a way of doing business, it is the culture in your organization and ultimately it drives revenue and your brand promise. In leading companies all employees are expected to walk the talk when it comes to the Guest Experience. It is no longer a separate department but something the entire organization embraces and models. With automation, social media, and the competitiveness of business, organizations are looking for opportunities to differentiate and separate themselves from the competition. In sports and entertainment, we are selling experiences and with so many entertainment offerings out there it is difficult to standout. The guest experience has become increasingly more important.
THIS SESSION WILL HELP YOU:
• Develop your brand promise and guest commitments
• Help you create meaningful training programs and best practices
• Measure success and ways to improve
• Find opportunities to reward and recognize your team
• Develop front line leaders who empower and coach your employees, both formally and in the moment
• Find opportunities to connect your Guest Experience program to revenue and drive results
John F. Lettieri
CEO & President | HERO Certified Burgers
John received a diploma in dairy technology from the Institut Agricole Grangeneuve in Fribourg, Switzerland. He returned to Canada and developed an award-winning Swiss cheese for the Canadian market.
He continued on that path with his father to begin the first factory in Canada to breed sheep for milk production. From those valuable lessons, he took the leap to become a prominent franchisor in Canada.
Lettieri Cafes, John’s first venture, began in 1988 and grew to 20 cafes. With that momentum, he opened the first Hero Certified Burgers in 2003 which has now grown to 54 locations within the GTA, 1 location in Montreal and 1 location in New York, New York USA.
As the company continues to grow, John continues to source environmentally sustainable products that result in a wholesome and healthier burger.
In 2018, Hero Food Group has opened a quick casual Pizzeria; Hero Certified Pizza in Toronto.
John F. Lettieri will share his belief and best practices “that people are the differentiating factor in an organization. Getting the right people in the right roles and keeping them engaged is the key to generating capacity in today’s business environment”.
He writes “When we are in a leadership position, we must be an inspirational leader. It is our duty to inspire and build people strategies and align them with business strategies. This is how we achieve business optimization at HERO foods.”
John will share insight on how every good business has a strategy that demands results. What stands between success and failure? Is in the hands of its people.
HERO Talent optimization is a discipline that provides business leaders with a framework and tools to design culture, roles, and teams that maximize business results.
John shares “As John Fitzgerald once said “People do best what comes naturally”. We work hard at HERO’s – to align people with the role they do best, naturally!
John will share a four-point people strategy using science, data, and analytics and provide you with the insight to:
1) Diagnosing the root cause of an organization’s people problems. He will provide insight how to design their people strategy, hire purposefully and inspire effectively to drive an engaged workforce that produces results.
2) Design – To achieve the best outcome, an organization must leverage people data to deliberately design its approach to leadership, culture, and team dynamics.
3) Hire The ability to hire well sets the stage for future organizational success.
Defining the roles an organization needs and matching the right person to the requirements boosts the opportunity for success.
4) Inspire When leaders understand their employees, and employees understand each other, they are equipped to minimize conflict, reduce organizational toxicity, and communicate more effectively, letting distractions get out of the way of results.
Chief People Officer, Thoughtexchange
Throughout her career, Dessalen has coached senior leaders and built teams from the ground up, in addition to designing and delivering multiple original programs. The results have been engaging corporate cultures and high performing leaders at all levels.
While all leaders are aware of the importance of motivation when it comes to high levels of performance, there remains an unspoken and pervasive leader fantasy that ideal employees have no needs of their own and are eager to do everything asked of them. Yet research shows that work environment has a tremendous effect on brain function and the desire to work. Still, when faced with push-back, many leaders blame the employee assuming their lack of performance is due to laziness, personality, or greed.
In this session, we will review the latest brain research about how these misconceptions are formed, showing how the “smarter” someone is, the more they defend their incorrect beliefs. We introduce the core of what makes up high quality motivation versus the version that has people feeling constrained and pressured. Through interactive activities, we provide participants with tools to change destructive patterns in their organizations, replacing them with new methods that stimulate creativity, effort, and passion.
Learning Objectives: In an interactive, engaging session, participants will:
• Increase awareness of the destructive power of long held misconceptions about employee motivation; namely how leaders overestimate the importance of external factors such as money on employee motivation while devaluing intrinsic factors, such as autonomy, creativity and a sense of purpose.
• Understand the most common motivation misconceptions, identifying where they originate from and to learning how they impact brain function and productivity.
• Be provided with practical tools for HR and Training professionals to apply to address these common motivation misconceptions and replace them with practices that will improve the quality of motivation within your organization.
President | Air Canada Rouge
Prior to joining Air Canada, Duncan was Senior Vice-President, Global Sales and Distribution at Malaysia Airlines where he was responsible for that airline’s strategic direction in sales, distribution and tour operator divisions, developing sales distribution and channel strategies, and managing international destination sales, marketing and operations. He previously held senior leadership positions at WestJet in sales, business development, distribution, and at Canadian Airlines in revenue management, network planning, financial reporting, annual budget and strategic planning.
Duncan holds a Bachelor of Commerce degree in Accounting and Finance from the University of Lethbridge in Alberta.
Service delivery undoubtedly plays an integral role in the overall customer experience; from the smallest interactions to a lengthy relationship, every experience affects customer loyalty, and new and repeat business. In this presentation, we will exemplify how we aim to achieve this every day. We will also explore the importance of service consistency for the overall brand, including our relationship with the Disney Institute to impart quality, and consistent, customer service training in our Crew from one of the best customer service minded organizations in the world.
Co-Founder, Founder & CEO | Blockable & MAGNUS Personnel Corporation
In 2017, he cofounded BlockAble to alleviate the inefficiencies of the recruitment industry by redefining the process and building a user focused decentralized ecosystem for professionals. As a leader in the blockchain industry, he is often asked to speak at both private consortium and government levels regarding the applications and implications of this new technology and how it relates to the advent of blockchain powered HRTech.
The principles behind the business of recruiting have not changed for 20 years. The blockchain will disrupt this entirely. This presentation will outline the innovation that is happening now and how it will will fundamentally change how talent is identified.
Senior Manager, Strategic Initiatives | Scotiabank | Contact Centres
After 12 successful years in telecommunications, i decided to learn a new industry. In 2012, I accepted an offer from Scotiabank as a senior manager within the international banking division, where I led several contact centre projects related to call management, digital engagement, telephony, and IVR. In 2018, i accepted the position of senior manager, strategic initiatives for global contact centres. These opportunities have enabled me to learn about the global market for financial services while applying my project management and contact centre expertise to strategic projects.
Through my pursuit of project management certifications from the project management institute (project management professional (PMP) (2011), PMI-agile certified practitioner (PMI-ACP) (2016)) and the scrum alliance (certified scrum product owner (CSPO) (2016)), I learned the proper application of project management methods & tools to ensure business benefits were realized.
I am very grateful for all the opportunities, I have had to share my knowledge and experiences with the community and honored to return to Seneca College in 2018 as a professor for the school of accounting and financial services while continuing to work at Scotiabank.
As a proud resident of Toronto, I enjoy exploring the city with my wife, bice, and our daughter serena. During my free time, I seek out opportunities to network, cycle, and run.
Every year, month, or seemingly everyday incumbents in all industries are facing an onslaught of new competitors that are hungry to service their customers. Winning organizations create memorable experiences that foster customer loyalty and evangelism.
• Customer experiences that P.A.S.S
• Contact CentreTechnology Enablers
Join our panel discussion to hear perspectives and insights on how organizations are mastering the customer experience across various industries. Our expert panelists will also share how the combination of strategic employee experiences – in combination with the customer experience – is driving organizational success.
Manager, Customer Experience | Business Insights & Customer Experience | LifeLabs
Tamsin is a trained qualitative moderator and is also passionate about facilitating collaborative workshops such as journey mapping, customer co-creation sessions and creative ideation. Tamsin holds a B.Sc. in Biology and Nutritional Science from the University of British Columbia and a certificate in Strategic Marketing from the British Columbia Institute of Technology.
Manager, Customer Retention & VOC Service Retention | Toyota
Stacey is a driving force behind employee engagement at Toyota through national Customer First initiatives, and has grown an online focus group program that is vital to assisting the organization in making business decisions on a global scale.
Prior to her current role, Stacey spent several years as Lead of Customer Experience Management, where she was the creative figure behind development of an innovative online owners club and its award-winning launch program.
The combination of her career and formal education in Electronics Engineering, has provided the opportunity to be involved with Skills Ontario – Young Woman’s Initiatives, where she has been an active mentor and speaker for several years – inspiring female high school students to consider careers in the trades, technology and engineering.
VP, Business & Customer Strategy | CSPN
Prior to joining CSPN, Jessica worked at Monitor Deloitte leading strategy projects for major Canadian financial institutions. Her passion for customer experience led her to Idea Couture, where she focused on customer experience innovation and transformation. Jessica is driven by the opportunity to conceive and build memorable customer and employee experiences, linking disciplines from Strategy, Human Resources, and Service Design to produce desired business outcomes.
General Manager, Central Canada | Via Rail Canada
President | FedEx Express Canada
As the leader of 7,600 employees across 64 locations, Lisa has helped build FedEx Express Canada into the most reliable courier network in the country, allowing consumers and businesses to connect Canada and the entire world with uncompromising speed and reliability.
Lisa has become a renowned public speaker in Canada and the United States for her revealing discussion about becoming the first woman and first Canadian president in FedEx Express Canada history. The sudden passing of her husband at a young age, raising their four children as a single mother, while building a successful career has enabled Lisa to acquire many insights and advice that she shares with her audiences with openness and frankness.
Under Lisa’s leadership, FedEx Express has consistently ranked highest among all transportation companies in Canada on leading published reputation indexes. In every year since Lisa was appointed president, FedEx Express Canada employees have rated FedEx as one of Canada’s best employers on the annual Aon Hewitt Best Employer’s in Canada Survey.
Lisa is an inductee to the Women’s Executive Network’s Hall of Fame as one of Canada’s most powerful women. She is also a recipient of the Queen Elizabeth II Diamond Jubilee Medal in recognition of her achievements and work in the community. Lisa is passionate about access to quality healthcare for all children and, in 2013, she joined the Board of the SickKids Foundation and also serves as a Director of the Board for the Business Council of Canada. Lisa is also one of 13 Diversity 50 CEOs and holds a Bachelor of Commerce (Hons), University of Guelph.
Lisa starred on the award winning TV show “Undercover Boss” and is a best-selling author of a memoir called “Resilience”.
Lisa will share her unique experiences on leadership, learning and overcoming personal and professional hurdles. Her bestselling book entitled, “Resilience”, shares her story of while we’re all subject to life’s hardships, the way we react have the power to strengthen us. Lisa will share how we can build our resilience muscle and tools and techniques we can all use to become our best self personally and professionally
Global Vice President and CTO, Industry and Enterprise Architecture, Hitachi Vantara
Additionally, through various technology and industry publications, Paul interprets and translates complex technology trends including Digital Transformation, Agile IT, Data Mobility, Governance, IoT, Analytics and the role of the CxO. In his role of trusted advisor to the CIO/CTO community, Paul’s explicit goal is to ensure clients’ problems are solved and opportunities realized through the use of ecosystems of talent, technology and information.
Prior to joining Hitachi, and for the past 25 years as a client, Paul has focused on technology R&D and innovation, IT/business strategic plans and governance, security and risk management, software and infrastructure architecture as the CTO and Senior Executive Technologist of several financial services organizations from start-ups to large business services providers. Paul is a frequent speaker at technology and industry events as well as a reoccurring lecturer at various higher educational institutions on topics ranging from IT leadership to Big Data/Internet of Things. Paul also serves as a member of Masters of Business Analytics (MBAN) advisory board at Schulich School of Business, the IT Media Group’s advisory board, and the Trusted Advisory Board proving guidance on compelling issues and topics for CIOs and the vendors that serve them, ensuring that the company remains relevant and valuable to both communities.
Vice-President, Customer Experience Transformation | Manulife
Joanna is the former co-executive sponsor for the Global Women’s Alliance in KW & Oakville, and is now a member of its advisory board. Joanna believes strongly in giving back and helping other women advance their careers. Joanna is also the Chair of the Board of a local non-profit, Capacity Canada, whose mission it is to bring ideas, people and resources together to fuel social innovation. An active member in the community, Joanna also regularly plays a key role in the annual United Way Campaign.
The world’s greatest companies are no longer differentiating themselves by the products they produce, but rather by the experiences they create for their customers. And while customer experiences are important, so are employee experiences. We created a unique and innovative solution focused on creating a brilliant customer and employee experience all in one. Join me to hear how Manulife empowered it’s employees to help out their family and friends when they need it the most!
This session will help you:
- Understand how focusing on the customer and employee is a win-win
- Get insights on how a small team took an idea and created a working app in no time
- Get a sneak peak at what happens when you unleash the power of your people
Vice-President | Orion Travel Insurance
Under her guidance at many organizations, including CAA Club Group, Insurance Corporation of British Columbia; Allianz Insurance; and Swiss Reinsurance Company (Swiss RE), Kellee has been recognized for positively implementing transformational change; enhancing the customer experience; delivering effective projects, and achieving top results. With extensive business expertise and a natural ability to motivate and inspire others, Kellee has helped to cultivate success in business and in people.
Passionate about mentorship, in the last 15 years Kellee has become an informal and formal mentor to more than 18 mentees. At one point in her career she was mentoring 4 mentees — all at the same time. She became involved in the mentoring community because of her own positive experience as a mentee, and her belief that both mentor and mentee can learn and grow together.
An avid motorcycle rider who has travelled the world by motorbike, she is on the board of several related organizations. She is a Board Member, Ontario Federation of Trail Riders; Immediate Past Chair, Motorcyclists Confederation of Canada; and Past Chair and Board Member, Canadian Motorcyle Hall of Fame. She has also held other volunteer, board and chair positions with Women in Insurance Crusade Against Cancer and the American Assocation of Motor Vehicle Administrators.
Kellee has a Bachelors of Business Management from Ryerson Polytechnical University and is a Fellow Chartered Insurance Professional and Canadian Risk Manager. Kellee was the first Canadian to receive the honour of “Notable Achiever” at the Women in Insurance Leadership Awards.
Take a transformational journey through the land of Genghis Khan and find out how a 13-day motorcycle adventure in the rough terrain of Mongolia can help you overcome the challenges of your ongoing career expedition. Learn what it takes to recruit a great team, build trust, and stay motivated, even when the path is rocky. Use these lessons every day to help reach your next summit in the adventure called life.
VP of Customer | Hootsuite
Kirsty’s global Customer Support organization at Hootsuite delivers industry leading support for Hootsuite’s 16M customers worldwide. Kirsty’s team is also responsible for using customer insight to drive strategic initiatives and deliver a superior customer experience. Kirsty’s Customer Marketing team works to develop strategic programs designed to maximize customer adoption, usage, engagement and retention.
Prior to Hootsuite, Kirsty was the Chief Customer Advocate at Snapfish, a San Francisco based online photo merchandising company.
Kirsty has over 19 years of international experience gained from senior sales & marketing, operations, and general management roles in the US, Canada, Japan, and New Zealand, where she has a track record of effective leadership and business transformation.
We are in the midst of a digital transformation, with customers in the drivers seat when it comes to interacting with companies. At the same time, it is widely understood that great customer experiences rely on happy and engaged employees. Hootsuite’s VP of Customer, Kirsty Traill, will cover best practices for managing customers via social media, foundational principles of customer journey mapping, how to create seamless experiences for your customers, and engage with them at scale. This session will also cover understanding and optimizing your employee experience, to engage your staff and empower them to deliver what matters to customers.
This session will help you with:
• Best practices for customer support via social media
• Identifying and delivering a consistent experience for your customer
• Understanding the employee experience
• Engaging employees to go above and beyond
• Leveraging engaged employees to drive reach and impact
Head of Customer Success | LinkedIn
Join Perry Monaco, Head of Customer Success at LinkedIn Canada in this deep-dive into the LinkedIn culture and it’s evolution over the past decade, supporting an employee base of over 12,000 present day. LinkedIn created an HR Hackathon to understand and solve for low levels of employee engagement across the organization’s lifecycle. Perry will shares details and best practices to help you hack your HR and culture. These strategies can help you:
• Build a strong and employee centric culture
• Create a genuine and authentic workplace
• Leverage the employee voice for improvement
• Increase retention and remove obstacles for recruitment
VP Strategy, Planning & Product Marketing, TELUS International
For almost 10 years, Melanie has been instrumental in supporting TELUS International’s growth strategy via both organic growth and Merger and Acquisition activity. Today, the company boasts over 30,000 team members across North America, Central America, Europe and Asia, supporting customers in over 40 languages.
While ensuring a human-centered approach to meeting digital requirements, Melanie has also played a key role in defining TELUS International’s digital experience (DX) technology solutions including AI, Bots, Cloud, Omnichannel, RPA and more.
When not obsessing over CX and DX, Melanie can be seen coaching her daughter’s hockey team in her hometown of Toronto.
Relentless advances in technology are transforming the way we live, work, socialize and raise our families in the digital world. Incredibly, connected devices are reproducing five times faster than we are as
human beings, growing from zero to more than 7.2 billion in less than three decades. However, as tech-savvy as we have become, the majority of consumers continue to prefer a ‘human touch’ when interacting with their favorite products and brands. Drawing upon our success partnering with some of the world’s largest and most iconic brands to deliver digital customer experiences, we’ll share insights on how to implement a high-tech/’high-touch’ strategy to delight customers. This includes how to maintain the human touch while leveraging the latest CX tech, such as AI, Bots, Cloud, RPA and more.
This session will help you:
● Learn how to combine the best of human and machine intelligence when serving customers
● Decide which next gen CX technologies to implement – and when
● Refine your end-to-end digital CX journey with accelerators for speed to market
● Measure the value of digital CX and what metrics matter most
● Understand why some companies are successful at digital transformation, while others are not
VP of Learning & Development, CSPN
He has coached and trained over 5,000 professionals from all industries and worked with over 200 organizations. A seasoned facilitator, consultant, and certified trainer of Personality Dimensions, he is an avid developer of accelerated learning methodologies and experiences, programs and systems – all designed to turbo-charge learning for rapid development.
Passionate about helping others build skills and strategies, he has delivered many keynote presentations and customized learning solutions for different organizations – for-profit, non-for-profit, private and public. Through his natural ability to connect, Corey proposes countless ways to acquire and use skills to evolve, grow and excel.
The unifying theme of his work is this: The more we understand the principles of human nature – “what makes people tick ” – the more effectively we can bring out the best in others, whether they are co-workers, employees, or customers.
Capturing new buyers, clients or customers is important. But keeping them – that’s what really counts. With customers able to talk to other customers so easily online, companies need to reconsider how to ensure end-to-end customer experiences don’t have any gaps in quality. The goal today, as every industry embraces the customer and employee journey, is to ensure that both strategies – CX and EX – truly stand out.
Whether you prefer Apple or Samsung. Nike or Under Armour. FedEX or UPS. Being able to identify the critical factors for success is the first step. In this powerful presentation, Corey Atkinson – VP of Strategic Learning & Development at CSPN, will provide insight and tactics to ensure you are leading the customer experience and employee experience with excellence.
– Learn the Critical #s of the Employee Experience
– Using the Customer Experience Economy Model
– What Customer Journey Organization are you
Interested in becoming a vendor? Reserve your spot!
Director of Marketing | Emailtopia
Microsoft’s Office 365 suite has many excellent productivity tools, and Outlook is by far the most common email client for business users. But it’s missing an effective way to optimize workflow for team inboxes – a mainstay of customer service communication. Learn how innovative cloud-based tools integrate with Office 365, allowing teams to become more productive and efficient without having to learn a whole new software environment.
Vice President, Digital Operations & Client Services | Laurentian Bank Financial Group
Richard has spent the past 18 years with organizations that are industry leaders in both employee and customer satisfaction. With American Express, he helped guide their Canadian lending and business travel programs to the position of category leader. Since that time, he has established nation-wide servicing and sales programs in the payments, personal finance and banking industries. As both a leader and consultant for B2C and B2B client experience strategy, Richard continues to expand the reach of his Operations successes.
Richard adds a broad range of experiences to his portfolio that tap into his passion for digital communication, travel, and marketing. With a focus on personal growth, he achieved his MBA and is currently completing his Bachelor of Education in Adult Education.
Business transformation is now an everyday occurrence. With evolving customer demands, technical innovation and access to global resources, successful transformation initiatives are directly linked to organizational success. This presentation will explore learnings from previous transformation initiatives, and how The Laurentian Bank of Canada is delivering on its new digital offer.
This session will help you to:
- Identify strategies supporting successful transformation
- Avoid the hidden pitfalls that can derail your plans
- Communicate to achieve maximum impact
Facilitator | CSPN
Facilitator | CSPN
CEO, Mississauga Board of Trade (MBOT)
David is the executive producer and host of BiZ TV Canada, a business show designed for SME business owners. Biz TV Canada is online and has aired on CHCH TV, Air Canada’s Inflight Entertainment and streams daily on Financial Post Entrepreneur On Line.
David is also the former host and community producer of Rogers TV IN-BUSINESS, a cable television show that produced 200 episodes and featured over 1,000 guests.
David is a results-oriented professional who believes in metrics and inclusion leadership. He is commited to educating the business community with the key ingredients for success and growth.
David is married to his best friend, Joanne and is blessed with two wonderful daughters, Aaren and Kayla.
Director, Customer Care, Products and Channels | World Vision Canada
Senior Director, Product Strategy | ServiceNow
Customer service is your true loyalty program. Loyalty reflects enduring trust, and is based on delivered outcomes. To compete today, customer service must be more than an activity, and bigger than a department. Companies that recognize this make customer service a team sport. In this session, we’ll discuss how to embed workflows that naturally enable customer loyalty.
Dr. Jaime Leal
Senior Facilitator, CSPN
Business Development Manager, Esker Inc.
His goal for any company he works with is to assist with process improvement and ROI through digital transformation. He enjoys what he does because he is helping individuals and companies become more efficient, freeing up time for more important business and personal activities.
Listen as Vincent Immordino of Esker discusses how organizations can overcome fierce competition in the customer service arena with an AI-driven order processing solution. Taking things a step further, he will showcase Esker’s solution and its intuitive, cloud-based platform. By addressing low-value, repetitive areas of order taking and providing smart, self-service tools, automation elevates the entire customer experience — a key differentiator in today’s digital age.
This session will help listeners understand how to:
- Navigate changing customer service expectations
- Provide customers with self-service tools for greater collaboration
- Automate customer portal order retrieval with Robotic Process Automation
- Leverage a mobile app for on-the-go order placement, processing & management
- Elevate order processing speed, accuracy & analytics
Account Executive, Thoughtexchange
Learn how innovative and dynamic leaders are leading the way by having courageous conversations within their organization. Discover how organizations are creating a culture that promotes openness, transparency and collaboration by empowering their employees to share their voice and consider the thoughts and ideas of others; shifting the corporate paradigm from closed and knowing to open and learning. In this session you’ll learn what collaborative and courageous leadership means to you and those around you.
Founder / Team Coach, YouthSpeak Performance Charity
YouthSpeak was inspired by Una’s lived experience who, amongst many challenges, has lost two children. She has made it her personal mission to give a message of hope and empowerment, and to build resilience in the face life’s challenges. Lives are saved by Increasing empathy and understanding about these issues and creating a safe space for youth who are struggling to come forward so they can be connected to support.
Vice President, Customer Experience, Southwire Canada
Maureen is a founding member of the Customer Experience Professionals Association, is a certified customer experience professional, and is a certified change management professional.
Director Product Marketing, Zendesk
As Director of Omnichannel Product Marketing for Zendesk, Mr. Bloom drives Omnichannel messaging, positioning and GTM activities, in addition to presenting at trade shows and symposiums.
From vendors to partners to industry analysts, it seems that omnichannel has become the new buzzword. But while everyone is talking about it, is anyone really doing it? Or doing it well? And where did all this buzz come from? In this session, Mark Bloom, Director of Product Marketing at Zendesk, will discuss the two larger paradigm shifts that are driving this buzz and how businesses can ensure they have a solid omnichannel strategy in place.
What you will learn from this session:
- Learn about the paradigm shifts affecting the CX industry
- How can investing in CX help grow your business
- How to implement an effective strategy to meet customer expectations in an omnichannel world
Customer experience is at the top of every business’ priority list. Our panelists will discuss and provide proven insight on how organizations – can strategically use emerging technology, changing consumer metrics and customer data to ensure your CX strategy is as powerful as possible in a competitive and digital landscape.
- How to leverage Big Data to ramp up the customer experience
- How is IoT being utilized to enhance CX and reduce costs
- Where is AI showing ROI
- Impact of AI on staffing
- Emerging technologies in the horizon
- Where is natural language processing best suited for
Vice President, Business Development, CanadaDirect
Prior to joining CanadaDirect in 2017, Deanna spent 10 years working with Aimia Inc., developing and executing the Enhancement Services, global marketing strategy.
Co-Founder and CEO, Fonolo
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